Mouse and Man Blog

Being a Rockstar in Your Industry is a Matter of Marketing Metrics

Posted by Etiti Ayeni on May 4, 2015 6:00:00 PM

Whether you run a fortune 500 company or a local mom and pop business, knowing the types of goals worth measuring for your particular business and knowing how to measure them is paramount.

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The Top 4 Tools for Tracking Key Performance Indicators (KPIs)

Posted by Kelly Flett on Apr 16, 2015 5:30:00 PM

We make it our job (well, because it is our job) to know about different tools, websites, plug-ins and software that companies leverage to measure their marketing metrics and key performance indicators (and trust us, there are a ton!). 

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What is SEO and where do I start?

Posted by Josh Anderson on Apr 15, 2015 5:00:00 PM

So you’ve read Forbes’ top tips for success in 2015, created a new Facebook page for your business and even found time to rearrange your spring tie collection (finally)!

This is all well in the neighborhood and your Wednesday tie is looking mighty fine today, but are these really the best practices you can do for your business as the new year quickly rolls on?

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How Can KPIs Help You Show a Return on Investment?

Posted by Kelly Flett on Apr 13, 2015 5:00:00 PM

As a digital marketing company, KPIs (key performance indicators) and return on investment (ROI) are always on our minds.  Reporting on marketing metrics is how we show our clients the value we are providing and the leads we are generating for them. 

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What is inbound scope creep?

Posted by Fred Sexton on Mar 23, 2015 7:00:00 PM

We came across the term “inbound scope creep” during our HubSpot training and thought it deserved a post.  No, it’s not referring to your weird neighbor who has his telescope pointed at your living room window.  He’s just a creep with a scope.

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Topics: blog content

KPIs to Focus on During a Website Redesign

Posted by Kelly Flett on Mar 23, 2015 5:30:00 PM

If you’ve decided to do a website redesign, good for you and welcome to the 90s Mr. Banks! 

It’s not an easy task but it can be extremely rewarding when done right.  It’s important not only to focus on the way your website will look, but how it will function and get your business new qualified leads.

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What is a KPI and why do I need it?

Posted by Kelly Flett on Mar 16, 2015 5:30:00 PM

What is a KPI? What’s with all these marketing acronyms!?! Do you speak “marketing metric-ese?”

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5 Reasons Your Company Needs a Blog

Posted by Kelly Flett on Mar 12, 2015 1:45:00 PM

As a marketer or business owner, you may be asking yourself, “Does my company need a blog?”  

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Mouse and Man Welcomes 2015 With a New Website

Posted by Kelly Flett on Jan 6, 2015 2:22:00 PM

While most companies slow down to digest their turkey and holiday cookies from November through December, the Mouse and Man team has been scurrying behind the scenes to complete one of our very important projects.

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Topics: Website, Mouse

3 Ways to Consider “Business Karma” When Networking

Posted by Kelly Flett on Dec 18, 2014 2:51:56 PM

What is “business karma” and how can I get it?

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Topics: Business

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